Listing Health Audit
Identify and fix issues with your business listings
Updated 2024-12-20
Listing Health Audit
Audit your Google Business Profile listings to identify and fix issues that could hurt your local visibility.
Health Score Overview
Each listing receives a health score from 0-100 based on:
| Category | Weight | Factors |
|---|---|---|
| Completeness | 40% | All fields filled out |
| Accuracy | 30% | NAP consistency, correct info |
| Engagement | 20% | Reviews, posts, photos |
| Performance | 10% | Views, actions, ratings |
Running an Audit
How to Audit
- Navigate to Local SEO → Listing Health
- Select locations to audit (or all)
- Click "Run Audit"
- Review results
Audit Categories
Results are grouped by severity:
- 🔴 Critical Issues: Immediate attention needed
- 🟡 Warnings: Should be addressed soon
- 🟢 Passed: Meeting best practices
- ℹ️ Suggestions: Optional improvements
Common Issues
Critical Issues
| Issue | Impact | Solution |
|---|---|---|
| Missing address | Won't appear in local results | Add complete address |
| No phone number | Customers can't contact you | Add phone |
| Suspended listing | Not visible anywhere | Appeal suspension |
| No primary category | Hurts category rankings | Set primary category |
Warnings
| Issue | Impact | Solution |
|---|---|---|
| No business hours | Customers uncertain when open | Add hours |
| Missing description | Less context for Google | Write description |
| Few photos (<5) | Less engaging listing | Add more photos |
| No reviews | Lower trust signals | Encourage reviews |
Suggestions
| Issue | Benefit if Fixed |
|---|---|
| Add more categories | Appear in more searches |
| Add attributes | Provide more info |
| Create a post | Signal activity |
| Update photos | Keep listing fresh |
Completeness Checklist
Essential Information ✓
- Business name (accurate, no keywords)
- Complete address
- Phone number
- Website URL
- Primary category
- Business hours
Recommended Information
- Business description (750 chars)
- Additional categories
- Attributes/amenities
- Products or services
- Special hours (holidays)
Visual Content
- Logo (square, high-res)
- Cover photo (16:9)
- At least 3 interior photos
- At least 1 exterior photo
- Product/service photos
NAP Consistency
What is NAP?
Name, Address, Phone - the core local SEO signals.
Why Consistency Matters
Inconsistent NAP across the web:
- Confuses Google
- Reduces trust
- Hurts local rankings
- Frustrates customers
Checking Consistency
The audit checks your NAP against:
- Your GBP listing
- Your website
- Major directories
Fixing Inconsistencies
- Establish your "official" NAP
- Update GBP to match
- Update your website
- Claim and fix directory listings
Fixing Issues
Bulk Fixes
For common issues across locations:
- View issues by type
- Select affected locations
- Click "Fix All"
- Apply standardized solution
Individual Fixes
For unique issues:
- Click on the issue
- View specific recommendation
- Click "Fix Now"
- Make the edit
- Save changes
Tracking Progress
- View fix history
- Monitor score changes
- Re-run audits periodically
- Set up scheduled audits
Audit Scheduling
Automated Audits
Set up recurring audits:
- Go to Settings → Scheduled Tasks
- Enable "Listing Health Audit"
- Choose frequency (weekly/monthly)
- Select notification preferences
Audit History
- View past audit results
- Compare scores over time
- Track improvement trends
- Export audit reports