GBP Performance Insights
Analyze your local search visibility and engagement
Updated 2024-12-20
GBP Performance Insights
Analyze how customers find and interact with your Google Business Profile listings.
Insights Overview
GBP Insights show you:
- How customers find your business
- What actions they take
- Where they're searching from
- How you compare to competitors
Discovery Metrics
Search Queries
See the terms people use to find your business:
| Metric | Description |
|---|---|
| Search Term | What the user searched |
| Impressions | Times your listing appeared |
| Direct Searches | Searched for your name |
| Discovery Searches | Found via category/service |
| Branded Searches | Searched for your brand |
Views Breakdown
| View Type | Description |
|---|---|
| Search Views | Seen in Google Search |
| Maps Views | Seen in Google Maps |
| Total Views | Combined visibility |
Discovery vs Direct
- Direct: Customers who know you
- Discovery: New potential customers
- Track ratio over time
- Higher discovery = broader reach
Engagement Metrics
Customer Actions
Track what users do after viewing your listing:
| Action | Description |
|---|---|
| Website Clicks | Clicked to your website |
| Direction Requests | Got directions |
| Phone Calls | Called you directly |
| Messages | Sent a message |
Photo Views
- Views on your photos vs competitors
- Which photos get most engagement
- Comparison to similar businesses
Geographic Insights
Where Customers Search
Heat map showing:
- Geographic distribution of searches
- Direction request starting points
- Coverage area
Radius Analysis
- How far customers travel
- Identify underserved areas
- Plan expansion or marketing
Time-Based Analysis
Popular Times
- Busiest days of the week
- Peak hours during each day
- Live visitor estimates
- Historical patterns
Seasonal Trends
- Month-over-month comparisons
- Year-over-year growth
- Identify seasonal patterns
- Plan for peak periods
Multi-Location Comparison
Location Benchmarking
Compare performance across locations:
- Views per location
- Actions per location
- Rating comparisons
- Identify top and bottom performers
Aggregated Insights
For all locations:
- Total impressions
- Combined actions
- Average rating
- Overall trends
Insights Reports
Automated Reports
Schedule regular insight reports:
- Go to Local SEO → Reports
- Click "Schedule Report"
- Select metrics to include
- Choose frequency and recipients
Report Contents
- Executive summary
- Key metrics and trends
- Location-by-location breakdown
- Recommendations for improvement
Using Insights for SEO
Keyword Opportunities
From search queries:
- Identify popular terms
- Find content gaps
- Optimize for local keywords
- Create relevant content
Competitive Analysis
Compare to category averages:
- Photo quantity
- Post frequency
- Response rate
- Overall visibility
Data Limitations
Important Notes
- Data is typically 48-72 hours delayed
- Some metrics sampled, not exact
- Thresholds for privacy (low volumes hidden)
- Historical data limited