Search Performance Analysis
Deep dive into queries and pages
Updated 2024-12-20
Search Performance Analysis
Dive deep into your Google Search Console data with powerful filtering and analysis tools.
Queries Tab
Query Table
View all search terms driving traffic:
| Column | Description |
|---|---|
| Query | The search term |
| Clicks | Traffic from this query |
| Impressions | Times shown in search |
| CTR | Click-through rate |
| Position | Average ranking |
Query Actions
- Click a query: See which pages rank for it
- Export: Download query data as CSV/Excel
- Filter: Search within your queries
Query Analysis Tips
High impressions, low clicks? → Opportunity to improve title/meta description
Low position, decent CTR? → Content resonates, need to improve rankings
Position 4-10? → "Striking distance" keywords worth optimizing
Pages Tab
Page Performance
See how each URL performs:
- Total clicks and impressions
- Average position across all queries
- Number of ranking keywords
- CTR performance
Page Actions
- Click a page: See all queries it ranks for
- Analyze: Open AI-powered page analysis
- Compare: Side-by-side with other pages
Advanced Filters
Device Type
- Desktop
- Mobile
- Tablet
Country
Filter by geographic performance
Search Appearance
- Web search
- Image search
- Video search
- News
- Discover
Date Comparison
Compare current period vs:
- Previous period
- Same period last year
- Custom comparison range
Cannibalization Detection
Glarify automatically detects when multiple pages compete for the same keywords:
- Warning indicator: Shows conflicting pages
- Recommendations: Suggestions to consolidate or differentiate
- Impact estimate: Potential traffic gain from fixing