Authors Analytics

Track content performance, traffic, and revenue by individual author or content creator.

Overview

Authors Analytics helps content teams understand:

Author Leaderboards: Rank authors by traffic, engagement, or revenue
Content Attribution: Link pages to specific authors
Performance Trends: Track author performance over time
Merge & Alias: Handle author name variations

Enabling Author Tracking

Prerequisites

Your pages must have author information in structured data or meta tags
GA4 property connected with page-level data
Author sync enabled in data source settings

Enabling for a Property

Go to Settings → Data Sources
Select your property
Enable "Author Analytics"
Configure sync settings:
- Articles: Track article counts
- Page Views: Track traffic per author
- Sessions: Track sessions per author
- Revenue: Track revenue attribution (if e-commerce enabled)

Author Detection Methods

Glarify can detect authors from:

Source	Priority	Example
JSON-LD Schema	Highest	`"author": {"name": "John Doe"}`
Meta Tags	High	`<meta name="author" content="John">`
Byline Elements	Medium	`<span class="author">John</span>`
URL Patterns	Low	`/author/john-doe/`

Author Leaderboard

Accessing the Leaderboard

Navigate to Analytics → Authors to see the leaderboard.

Leaderboard Metrics

Metric	Description
Articles	Number of published pieces
Page Views	Total views across all content
Sessions	User sessions on author content
Avg. Time on Page	Reader engagement
Revenue	Attributed e-commerce revenue

Filtering & Sorting

Sort by any metric (ascending/descending)
Filter by date range
Search for specific authors
Export leaderboard to Excel

Individual Author View

Click any author to see detailed analytics:

Performance Overview

Traffic trends over time
Top-performing articles
Keyword rankings for author content
Engagement metrics

Content List

All articles by the author with:

URL and title
Publication date
Views and engagement
Search rankings

Revenue Attribution

If monetization is connected:

Revenue generated from author's content
Products sold through author pages
Conversion rates

Author Merge & Aliases

Why Merge Authors?

Content often attributes the same person differently:

"John Doe" vs "J. Doe" vs "John D."
Maiden name vs married name
Nickname variations

Creating Aliases

Go to Analytics → Authors
Click "Manage Aliases"
Select the primary author name
Add aliases to merge
Click Save

All historical and future data for aliases will aggregate under the primary name.

Merge History

View and undo previous merges:

See when merges were created
View which names were merged
Undo merges if needed

Syncing Author Data

Manual Sync

Click "Sync Authors" on the Authors page
Wait for sync to complete
New authors and content will appear

Automatic Sync

Author data syncs daily by default
Configure frequency in Settings → Data Sources
Option for real-time sync (Business plan)

Sync Status

Status	Meaning
✅ Synced	Up to date
🔄 Syncing	Currently updating
⚠️ Partial	Some data missing
❌ Error	Sync failed (check permissions)

Use Cases

Editorial Team Management

Compare author performance fairly
Identify training opportunities
Reward top performers

Freelancer Management

Track freelancer ROI
Compare output and quality
Inform rate negotiations

Content Strategy

Identify which authors drive revenue
Optimize content assignments
Plan editorial calendars

Best Practices

Data Quality

Standardize author bylines across your CMS
Use consistent naming conventions
Regularly review and merge aliases
Set up structured data for authors

Privacy Considerations

Author data is only visible to property owners
Consider privacy policies when sharing reports
Aggregate data for external reporting

Documentation