Content Planning

Plan and manage your content strategy using data from your search performance and content gaps.

Overview

The Content Planning feature helps you:

• Generate Content Ideas: AI-powered suggestions based on your data
• Identify Gaps: Find topics you're missing
• Plan Calendar: Schedule content production
• Track Progress: Monitor from idea to publication
• Measure Impact: See results after publishing

Content Ideas

Generating Ideas

1. Navigate to Content → Ideas
2. Click "Generate Ideas"
3. AI analyzes your data:
   • Keywords without dedicated pages
   • High-impression, low-click queries
   • Competitor content gaps
   • Trending topics in your niche

Idea Cards

Each idea includes:

Managing Ideas

• Accept: Move to your calendar
• Modify: Edit title, keywords, notes
• Reject: Remove from suggestions
• Save for Later: Keep in backlog

Content Calendar

Calendar View

View your content plan:

• Monthly calendar layout
• Color-coded by status
• Drag-and-drop scheduling
• Filter by author or category

Content Statuses

Adding Content to Calendar

1. Click on a date
2. Fill in content details:
   • Title
   • Target keywords
   • Assigned author
   • Target publish date
   • Notes
3. Save

Recurring Content

Set up recurring content types:

• Weekly roundups
• Monthly reports
• Seasonal content
• Regular features

Content Gap Analysis

What is a Content Gap?

A content gap is:

• A keyword you rank for but don't have a dedicated page
• A topic competitors cover but you don't
• A search intent you're not addressing

Running Gap Analysis

1. Go to Content → Gap Analysis
2. Select your property
3. Click "Analyze"
4. Review identified gaps

Gap Report

Acting on Gaps

For each gap:

• Create Content: Add to your calendar
• Optimize Existing: Improve current page
• Ignore: Mark as not relevant

Search Intent Analysis

Intent Categories

Intent-Based Planning

• Match content type to intent
• Prioritize transactional for revenue
• Build informational for awareness
• Create comparison content for commercial

Content Analytics

Post-Publish Tracking

After publishing, track:

• Indexing status
• Ranking progress
• Traffic growth
• Engagement metrics
• Conversions

Performance Dashboard

View all published content:

• Organic traffic per piece
• Rankings for target keywords
• Click-through rates
• Time on page
• Bounce rate

Integration with Other Features

From Search Performance

• Import high-potential keywords
• Find underperforming pages to update
• Identify cannibalization to consolidate

From AI Insights

• Content recommendations
• Topic suggestions
• Competitive gaps

From Sitemaps

• Check content is indexed
• Identify orphan pages
• Ensure proper crawling

Best Practices

Content Planning Tips

1. Plan 1-3 months ahead
2. Balance content types (how-to, guides, news)
3. Align with keywords from your research
4. Consider seasonality in your niche
5. Leave room for timely content

Measurement Tips

1. Wait 2-4 weeks before judging new content
2. Track target keywords specifically
3. Compare to similar content on your site
4. Update underperforming content before creating new

Related Documentation

• Sitemaps & Coverage
• Search Performance
• AI Insights